What Should You Not Do in SEO 2020? By Toronto SEO Expert

Many dream of attracting visitors and potential customers to the website through search engine rankings. Before doing this keep in mind what should you not do in SEO 2020? There are, however, the biggest SEO mistakes to avoid; otherwise, your online marketing efforts will be in vain.

In This Article

• SEO Content Related Errors
  • Publish content directly on social networks
  • Post bad content
  • Do not go for duplicate content
  • Write similar titles for web pages
• SEO Keyword Placement Errors
  • Using the wrong keywords
  • Think about long-tail keywords
  • Neglect the meta description

SEO Content Related Errors

We all know that content is king, so how can you mistake it. Avoid it by these key points by Toronto SEOs:

1 – Publish content directly on social networks

Social networks are not for publishing content directly: at least not if you want to use them for your SEO strategy. 

The purpose of social networks is to promote your content. Whoever publishes images and texts directly on his Facebook page does not necessarily increase the traffic on the website.

It is different for blogs integrated on the website of the company. The content of this blog appears directly in the HTML source code taken into account by the search engines.

So don’t do this SEO mistakes it’s best to post content on your blog, then promote and link it on your own social media channels.

2 – Post bad content

“Content isn’t always king. In recent years, some website managers have posted entertaining content that was largely irrelevant and produced quickly.

As a result, search engines list the information from these sites as irrelevant and then downgrade it from the results pages.

News texts containing images, graphics, or videos often score higher in the ranking than short texts with low news content. Think about it when defining your content strategy.

3 – Do not check for duplicate content

When a website or blog posts a lot of content, some pages or articles may look very similar, if not too much. This then creates internal duplicate content. 

In other cases, an external site may copy and reuse the content on your website, creating external duplicate content. This duplication “disturbs” Google, which no longer knows which page should be raised in the list of results. Google knows and this SEO mistake will affect your ranking.

The authority gained by a URL and the referencing of its keywords is then diluted. SEO tools, recommended by SEO Company Toronto are plagiarismdetector.net, duplichecker.com exist to identify this type of content.

4 – Write similar titles for web pages

Inserting keywords into your page titles not only helps rank them, but also teases them.

Your title should make people want to go to your page after they discover it via a tweet for example. Vary the titles of each of your pages to arouse the curiosity of readers. Depending on the topic, get to the point with a few words. 

SEO Keyword Placement Errors

Right keyword placement on the website is good for SEO. Most of the website has not place the keyword in the right place and they didn’t get traffic and ranking. That is the most common SEO mistakes try to avoid it. Place the right keyword to the right place for eg in Meta’s, Heading tags, and titles, etc.

1 – Using the wrong keywords

To get your site up in the search engine results with content marketing, you need to choose the right keywords. Here are the most common mistakes:

1. The use of generic keywords. They are often sought after, but the competition is too strong.
2. Using keywords that are not relevant to your products or services. The traffic you are likely to attract is then not qualified.
3. Forgetting local keywords if your target group is in a specific geographic area. 

It’s important to choose keywords that are as specific as possible for your content strategy, especially at the start, to avoid too much competition. 

2 – Think about long-tail keywords

It is important to position yourself on the main keyword, with a high search volume. However, many so-called long-tail keywords exist for each query and can bring in significant traffic. 

For example, for an article targeting the keyword “chocolate cake“, “chocolate cake recipe” and “how to bake a chocolate cake” are interesting long tail to target as well.

3 – Neglect the Meta description

Meta’s descriptions perform an essential function: as soon as someone finds your page through a search engine, the Meta description explains in a maximum of 160 signs what it is. The goal is therefore to convince the reader to visit your page in a few words.

SEO Company Toronto advice: find a precise formulation that arouses curiosity. As for the content, think upstream watt request the user may have entered into Google, and include it in the Meta description so that the keywords appear in bold and encourage the user to click.

Stay tuned with us for more and the latest SEO updates.